Privacy Policy
My Little Eater Inc. (“we”, “us”) are committed to protecting and respecting your privacy. This Privacy Policy explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. This Privacy Policy applies to all visitors and customers using or accessing the website mylittleeater.com for the services that we provide.
Please read the following carefully to understand our views and practices regarding your Personal Data and how we will treat it. By submitting Personal Data to us, you agree to us using your data as follows.
Who we are
Mylittleeater.com is owned and run by Edwena Kennedy, a Registered Dietitian, in Halifax, Nova Scotia, Canada. Edwena Kennedy is the data controller and she is responsible for your personal data. If you need to contact us about any privacy-related questions, you can reach us at [email protected].
What personal data we collect and why we collect it
We may collect and process the following Personal Data about you:
- Data related to any communication that you send to us through the contact forms on our website, email, text, social media messaging, social media posting or any other communication that you send us, such as your name and email;
- Data related to any purchases of our products or services, such as your name, email, billing address, phone number, contact details, purchase details and your card details;
- Data provided by you when you register to our website to participate in our online courses Baby Led Feeding – a baby led approach to introducing solids and Feeding Toddlers – raising happy healthy little eaters or any other activities, such as your name, email, and a user name and password that you select;
- Data provided by you when you subscribe our newsletter, sign-up for free resources, opt-in for our wait lists, and allow us to send you marketing or promotional materials, such as your name, email and marketing preferences;
- Data obtained on our website, such as your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation, weblogs and other communication data when you visit or use our site.
Our website may contain links to other websites of interest.
However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
How we use your personal information
By default, we only process the minimal amount of Personal Data necessary to operate our business properly. We do not collect any sensitive Personal Data such as data regarding racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, information about your health, genetic or biometric data, nor information about criminal convictions and offences.
We may use information held about you in the following ways:
- We process communication data for the purposes of replying to your enquiries, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
- We process customer data to supply the products or services you have purchased and to keep records of such transactions. Our lawful ground for processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
- We process registration data to identify who you are, to give access to the program you enrolled, and to facilitate your participation in our community. Our lawful ground for processing is the performance of a contract between you and us.
- We process marketing data to provide you with information, promotions, special offers and free resources through our newsletter and website content. Our lawful ground for this processing is our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
- We process this technical data to analyze your use of our website and other online services, to administer and protect our business and website and to deliver relevant website content to you. Our lawful ground for this processing is our legitimate interests to properly administer our website and our business, to grow our business and to decide our marketing strategy.
Sharing your information
We do not sell or rent Personal Data to marketers or unaffiliated third parties. We only share your Personal Data with trusted entities, as outlined below. We may disclose your personal information to third parties:
- If we are under a duty to disclose or share your Personal Data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Service or other agreements; or to protect the rights, property, or safety of us or any of our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
- When we hire other companies to perform certain business-related functions, such as information storage, maintaining databases, email marketing and processing payments. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function and in accordance with our instructions. All third parties to whom we transfer your data are required to respect the security of your personal data and to treat it in accordance with the law.
We sometimes work with third parties or our carefully selected advertisers (“Third Party Services”) to analyze user’s preferences, provide content, products, or services of interest to that user, or to collect data for conversion tracking (that is, what actions you take after you click on an ad). Third Party Services used on this website include:
- Google Analytics
- Zapier
- Kajabi
- Facebook Pixel
- WordPress Analytics
- Monster Insights
Note that these third parties may have their own privacy policies. Please refer to their individual Terms of Service or Privacy Policy notices for more information on how they use personal data delivered to them.
Google Analytics:
The new G4 version of Google Analytics collects cross site information, including YouTube searches, internet search history, and data from other sites that partner with Google. This provides us with customer cross-device behavior. It is anonymous and is used for ad personalization. You have the option to turn this off via your “My Activity” settings if you prefer.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and use personal information about you.
Cookies are data files that are stored by your internet browser or your computer, and which often include an anonymous unique identifier. The webpages you browse are then able to recognize some information contained in the cookies stored by your browser.
To maintain our website’s high quality, we may use your IP address to help diagnose problems with our server and to administer the website by identifying which areas of the Website are most heavily used, and to display content according to your preferences. Your IP address is the number assigned to computers connected to the Internet. This is essentially “traffic data” which cannot personally identify you, but is helpful to us for marketing purposes and for improving our services. Traffic data collection does not follow a user’s activities on any other websites in any way. Anonymous traffic data may also be shared with business partners and advertisers on an aggregate basis.
After you give us consent to store cookies on your device, this information will be stored for when you browse the site next time. You can withdraw this consent at any time by deleting cookies for each of the browsers, that you use (such as Google Chrome, Mozilla Firefox, Safari, Internet Explorer or Microsoft Edge).
While some cookies are necessary to ensure proper communication with the website, some cookies may also contain anonymous analytical information about your browsing to display content relevant for you, and may be stored for a longer period of time. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org.
Security
To protect your personal information, we take reasonable precautions and follow industry best practices to prevent the loss, misuse, access, disclose, alteration or destruction of your personal information.
We allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.
We store all the personal information you provide on servers, protected with passwords and firewalls. All electronic transactions you make to or receive from us will be encrypted using SSL technology.
However, no Internet or email transmission is ever 100% secure or error free. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to us. Therefore, you should take special care in deciding what information you send to us via the Internet or by email. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.
To use certain features of the website or its content, you may need a username and password. You are responsible for maintaining the confidentiality of the username and password, and you are responsible for all activities, whether by you or by others, that occur under your username or password and within your account.
We cannot and will not be liable for any loss or damage arising from your failure to protect your username, password or account information. If you share your username or password with others, they may be able to obtain access to your Personal Data at your own risk.
Where we store your Personal Data
The data that we collect from you when you visit or use our website is stored on servers owned by third parties and currently located in the US. Our present providers are certified under the EU-US and Swiss-US Privacy Shield Framework which ensures an adequate level of protection for personal data.
For how long do we keep your data
We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.
Your rights
We take reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete, and up to date. You may contact us directly at any time about accessing, correcting, updating, or deleting your personal information, or altering your data or marketing preferences by emailing us at [email protected].
In addition, if you are a resident of the European Economic Area (EEA), you can object to processing of your personal information, ask us to restrict processing of your Personal Data or request portability of your Personal Data. Again, you can exercise these rights by emailing us.
Similarly, if we have collected and processed your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.
You also have the right to ask us not to process your Personal Data for marketing purposes. We will usually inform you, before collecting your data, if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by emailing us.
You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.
Data from children
Our website and its content is directed to individuals who are at least 18 years old or older and we do not knowingly collect information from children. If you are a parent or guardian and believe we have collected information from your child, please email us at [email protected].
Changes to our Privacy Policy
Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.
Contact
If you have any questions about this Privacy Policy or have any concerns about how we manage your personal information, please contact our Privacy Officer by telephone, in writing or by email. We will endeavor to answer your questions and advise you of any steps taken to address the issues raised by you. If you are dissatisfied with our response, you may be entitled to make a written submission to the Privacy Commissioner in your jurisdiction.
Privacy Officer
We have appointed a Privacy Officer to oversee compliance with this Privacy Policy. The contact information for our Privacy Officer is as follows:
Privacy Officer: Edwena Kennedy
Full Address: 10 Falcon Place, Halifax NS, B3M3R4, Canada
Phone: 902-802-1846
Email: [email protected]
Last revised: March 8, 2024
